Join us in our first workshop organized by our partners from Boston Product Management Club (BPMA) and hosted by the PMClub @ MIT.
When: April 11th, 2014 – 12 to 4:30pm – Room 1-277 – please look at details for membership at BPMA website
Realizing higher revenues and profitability from your software offerings means getting your pricing “right enough”. This half-day workshop will help you do just that – while helping you avoid some of the more serious pricing traps. You will learn how best to apply pricing fundamentals to your B2B offering, regardless of how it is hosted, licensed, or the manner in which you charge. The workshop covers the must-know pricing fundamentals and includes practical (and proven) strategies and tactics than can improve the success of your software-based offering. The content draws on insights from real-world consulting engagements and industry sources and reflects the latest changes in the industry and economic environment.
The main topics to be covered include: Price versus Pricing Why use a pricing model, Price structure vs. pricing details, Finding the right way to charge for your product, Creating a strategic advantage with packaging, and Triangulating into the correct price level.
Speaker: Jim Geisman, Founder and Principal of Software Pricing Partners, Inc. located in Newton, Massachusetts. The firm helps its B2B technology clients realize greater value from the products they sell and the people that sell them. Software Pricing Partners has worked with clients around the world since its start in 1982. The firm’s sharp focus on software and related products is reflected at www.softwarepricing.com.